ABM in Aerospace: How to Master Committee-Based Buying in Aviation
After years of working with aerospace and aviation clients, one thing has become crystal clear to us: committee-based buying isn’t just common in this industry—it’s practically universal. We’ve watched purchasing decisions grow increasingly complex, with more stakeholders involved at every step.
This shift is exactly why we’ve encouraged more adoption of Account-Based Marketing (ABM) for our aerospace clients.
The Data Behind B2B Account-Based Marketing Success
According to recent studies, ABM has proven highly effective for B2B companies with complex sales cycles:
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