AERPOWER Blog

The Sprout data shows that Aerospace & Defense brands post less often than average, with just five posts in total per day across all active social channels compared to 9.5 across all industries. We also generate fewer engagements—around 8 per post. We’re not exactly flooding the feed, and maybe that’s a good thing. Sprout argues that more content isn’t always better, and brands are starting to shift toward quality over quantity. Read more

How is your digital brand visibility? Digital presence can make or break potential client relationships before they even begin. Domain authority—a metric that predicts how well a website will rank on search engines—plays a crucial role in determining whether prospects find you or your competitors when searching online. For aviation marketing professionals, this visibility is particularly critical as the industry combines technical expertise with significant purchasing decisions. Read more

After years of working with aerospace and aviation clients, one thing has become crystal clear to us: committee-based buying isn’t just common in this industry—it’s practically universal. We’ve watched purchasing decisions grow increasingly complex, with more stakeholders involved at every step. This shift is exactly why we’ve encouraged more adoption of Account-Based Marketing (ABM) for our aerospace clients.  The Data Behind B2B Account-Based Marketing Success According to recent studies, ABM has proven highly effective for B2B companies with complex sales cycles: 1. Read more

This blog provides general tactics that have proven effective for small to medium-sized aerospace businesses with limited marketing budgets. Remember, before implementing any marketing actions, establish clear goals and objectives to ensure your efforts are aligned with your overall business strategy. Branding goes far beyond a visual logo. It encompasses your messaging, market positioning, and the overall experience you deliver to your ideal customer. Read more

In the aerospace and defense industry, face-to-face connections still matter – even with stronger digital pressure than ever. While we’ve seen a shift toward smaller, more localized events in recent years, the larger international trade shows remain important to the industry. Why? Because they offer something virtual meetings and local gatherings simply can’t: the chance to capture a global audience, reconnect with colleagues, and forge new partnerships—all under one roof. Read more

Ever feel like the aerospace industry is a supersonic race? You’re not alone. With air travel booming, new technologies coming to life, and military needs constantly evolving, the competition for contracts is fierce. Companies are scrambling to win new programs, upgrade existing fleets, and keep those legacy aircraft flying. It’s a dogfight out there, and having a strong online presence isn’t just a nice-to-have anymore – it’s critical to win. Read more