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How to Push Your Domain Authority in Aviation Marketing While Your Domain Ages

How is your digital brand visibility?

Digital presence can make or break potential client relationships before they even begin. Domain authority—a metric that predicts how well a website will rank on search engines—plays a crucial role in determining whether prospects find you or your competitors when searching online. For aviation marketing professionals, this visibility is particularly critical as the industry combines technical expertise with significant purchasing decisions.

Recently, we have seen quite a few companies struggling with authority score. Whether it be because the company is young or they underwent a rebrand and have a new domain, building domain authority in the aviation marketing space can feel like an uphill battle. AERPOWER is also fighting this uphill battle, and unfortunately, time is really what it takes as aged domains reign supreme. But here are some additional things you can do to help push your domain authority while the clock ticks.

The Domain Authority Challenge in Aviation Marketing

New domains simply don’t carry the same weight as established ones in search rankings. This is a reality we face daily at AERPOWER, having launched our website in 2020. While we can’t accelerate time, there are several strategies that can help increase visibility and authority while your domain matures.

Strategic Keyword Research Makes All the Difference

When we began our journey, we conducted comprehensive keyword research that revealed some surprising insights. We discovered “aviation marketing” receives 140 searches per month, while “aerospace marketing” gets only 40, and “defense marketing” just 20. This finding immediately shaped our content strategy and helped us focus on the terms where we could make the most impact.

For your company, similar research might uncover unexpected opportunities. Look for keywords with:

  • Reasonable search volume
  • Manageable competition levels
  • Direct relevance to your services
  • Potential for conversion

For more tips on SEO check out this blog

What We Learned from Competitor Analysis

Upon analyzing websites already ranking well for “aviation marketing,” we noted their keyword density ranged from 20-40 mentions just on their homepages. While this feels excessive and borders on keyword stuffing (which we don’t recommend), it highlighted the importance of strategic keyword placement.

When analyzing your own competitors, pay attention to:

  • How they structure their content
  • Which topics they cover extensively
  • Where they place keywords naturally
  • Their backlink sources
  • Content formats that perform well

Quality Content Still Reigns Supreme

Despite the technical aspects of SEO, we’ve found that creating genuinely helpful content is still the foundation of authority building. Instead of focusing solely on keyword density, we prioritize addressing real challenges aviation marketers face. We do this in our Aviation Marketing Blog (View it Here) where we cover a range of topics including:

This approach not only helps establish our authority in the aviation marketing space but also provides genuine value to our audience. By consistently publishing content that solves real problems, addresses industry challenges, and offers actionable insights.

The key is finding that balance between SEO optimization and creating truly helpful resources that showcase your expertise while answering questions your potential clients are actually asking.

Technical Optimizations to Implement Today

While waiting for your domain age to increase, you can also focus on these technical aspects that can boost your authority:

  • Ensure fast page loading speeds
  • Implement proper schema markup for aviation industry content
  • Create a logical site structure with clear internal linking
  • Optimize images with proper alt text and compression
  • Ensure mobile responsiveness across all pages
  • Fix broken links and redirect issues
  • Implement proper header structures (H1, H2, H3)

Building Quality Backlinks in the Aviation Industry

Quality backlinks from respected aviation industry sources significantly accelerate authority growth. Rather than pursuing quantity, focus on building relationships with:

  • Industry associations
  • Aviation trade publications
  • Partner companies and suppliers
  • Industry event websites
  • Educational institutions with aviation programs
  • Aviation influencers and thought leaders

But honestly this one is quite challenging – speaking from personal experience. The aviation industry tends to have tight-knit networks, and earning those initial trusted backlinks requires consistent relationship building and demonstration of expertise and sometimes something in return.

Leveraging Social Signals and Brand Mentions

While not direct ranking factors, social signals and unlinked brand mentions contribute to overall domain authority. We suggest actively participating in aviation marketing conversations across:

  • LinkedIn industry groups
  • Twitter industry hashtags
  • Aviation forums and community sites
  • Industry webinars and virtual events
  • Relevant subreddits and online communities

Local SEO Considerations for Aviation Marketing

For companies serving specific geographic markets, local SEO strategies can provide faster authority growth in regional searches. Optimize your Google Business Profile, ensure NAP (Name, Address, Phone Number) consistency, and pursue local industry citations to build regional authority even while your global domain authority grows.

Measuring Progress Beyond Authority Scores

While waiting for authority scores to increase, focus on these more immediate indicators of SEO health:

  • Organic traffic growth trends
  • Keyword position improvements
  • Click-through rates from search results
  • Dwell time and bounce rate metrics
  • Conversion rates from organic traffic
  • Number of indexed pages
  • Growth in referring domains

The Path Forward

While building domain authority requires patience, the strategies above can help push the process and drive meaningful traffic even before your domain reaches maturity. Consistent application of these principles gradually improves search visibility and builds the foundation for long-term digital marketing success in the aviation sector.

If you’re facing similar challenges with a new domain or rebranding in the aviation industry, remember that everyone starts somewhere. The key is implementing proven strategies consistently while allowing time to work its magic. With persistence and the right approach, your aviation marketing efforts will gain the authority and visibility they deserve.