AERPOWER Blog

A few months ago at an aviation conference, a friend cornered me with his phone. “Look at this,” he said, swiping through logo mockups. What followed was a conversation that made me confront my own brand hypocrisy. He was thinking about rebranding his company. New logo, new color palette, a full refresh. He was clearly excited about it. He’d rushed the original brand when he first launched, and now, a few years in, he wanted something that felt more intentional. Read more

I’ve never done marketing before but I know our business needs it to support growth. Where should I start? This is the number one question I get from new clients. Well, this and ‘how much money should I spend on marketing?’ My response to each of these questions is a bit to unpack – hang with me on this. While we want the answer to be easy (and believe me, I wish it were), it’s a bit more complicated. Read more