How can we help?

More than 20 years of aerospace experience, at your service

Utilizing our decades of expertise, AERPOWER has developed aviation marketing programs based on what our clients need most, to keep their customers engaged while driving sales. Explore them below.

Branding 2.0

Intended for those who feel like something is lacking either with their current brand appearance or messaging (or both). This program is all about elevating your existing brand and building off of established equity.

What we will provide

  • Messaging blueprint which includes brand storyline, tone of voice, value proposition, messaging pillars/value drivers
  • Visual boards (up to 2 depending on strategy and goals) to demonstrate elevated brand visuals, includes typography, color palette, photographic elements in sample environment

What we need from you

  • Initial discovery session, about 1-2 hours via telecon
  • Any marketing materials that exist, including sales presentations, so we can review how you sell and market your brand now.

Timeline: 3-4 Weeks

Investment starting at: $7,000

Elevate your brand

Promotion Campaigns

Available for those that want to pursue the promotion of their company’s products and services. This is done through a mix of traditional and digital marketing tactics (including microsites and landing pages) depending on the campaign’s goals and objectives.

What we will provide

  • Blueprint of promotional campaign plan
  • Recommendations for
    • Suggested approach, high level messaging
    • Timing, tactics and distribution channels
    • Budget and timeline
    • Measurements/metrics

What we will need from you

  • Initial information discovery session to understand your goals and objectives
  • Marketing assets, any that may exist

Timeline: 2 Weeks

Investment starting at: $2,000

* Tactics will be priced separately once agreed upon. Distribution methods — ie: advertising placements, Google AdWords, LinkedIn Sponsored Content — will be separate costs that the client pays directly. AERPOWER will help to coordinate and facilitate as needed.

Promote your Business

Strategic Plans

Ideal for marrying strategy to a plan that delivers results.

What we WILL PROVIDE*

  • Strategy based on goals & objectives
  • 6+ month blueprint documenting suggested topics, tactics and channels
  • High level messaging

What we need from you

  • Initial discovery meeting – about 2 hours to discuss expectations, goals and objectives
  • Sales presentation from key sales team member
  • Budget parameters (of course if you need guidance on this, we can offer that as well)

TIMELINE: 2-4 WEEKS

Investment starting at: $5,000

* Can include Brand 2.0 as a starting point, and build upon this with a 6-month roadmap of efforts outlined to support business growth initiatives as supported by sales and marketing.

Make a Strategic Plan

Web Design & Development

Your website is often the first point of contact potential customers have with your company. Your website should reflect your brand while acting as the hub of a larger marketing effort, designed to generate leads from a pool of self-directed buyers who navigate the sales process without the help of a sales rep. If you feel like your digital presence can be improved, we can help. See our most popular packages below.

Custom Website

Good for clients who

  • Have a strong focus on strategic sales and marketing efforts
  • Website’s main purpose is lead generation
  • Want a custom website with a specialized user-experience
  • Want a rebrand

View Package Details

Package Details

  • Completed custom new website optimized to meet agreed upon goals
    • Customer Journey Flow & Navigation Strategy
    • Custom Design
    • Copy (initially optimized for search engines (SEO))
    • Third Party Application Integrations
    • Blog Setup
    • Mobile/Responsive Optimized
    • Basic SEO
    • Google Analytics Setup
  • Recommendations and new content development to enhance user-experience
  • Pre/Post launch proofing/testing of page content, design compatibility, functionality, analytics integration, security/backups and compliance
  • Training on WordPress backend maintenance
  • Two weeks of post-launch support

Timeline: 3-5 months pending website size

INVESTMENT STARTING AT: $20,000

Simple Website

Good for clients who

  • Want to refresh existing website/content (little to no new information to add)
  • Website’s main purpose is awareness
  • Want a quick turn project
  • Minimal client involvement
  • Want to elevate current brand

View Package Details

Package Details

  • Completed new website (built utilizing an existing WordPress theme) and optimized to meet agreed upon goals
    • Navigation Strategy (based on available content)
    • Website Design
    • Copy (refresh existing content and initially optimized for search engines (SEO))
    • Third Party Application Integrations
    • Blog Setup
    • Mobile/Responsive Optimized
    • Basic SEO
    • Google Analytics Setup
  • Pre/Post launch proofing/testing of page content, design compatibility, functionality, analytics integration, security/backups and compliance
  • Training on WordPress backend maintenance
  • Two weeks of post-launch support

Timeline: 2-4 months pending website size

Investment starting at: $10,000

Website Maintenance & Insights Reports

Good for clients Who:

  • Want to glean key market insights through digital marketing reports
  • Want to keep their website up-to-date with minimal client involvement
  • Use their website as a main marketing hub

What we will need from you:

  • Access to your digital marketing platforms (Website, Google Analytics, etc)
  • An understanding of your digital marketing strategy, goals, and objectives

Timeline: Dependent on Need

Investment Starting At: $1,000

Up Your Web Game

Content

Driving thought leadership and enhancing SEO on your website continue to be key objectives for helping to drive buyer preference. AERPOWER can help determine and develop quality content that helps to elevate your brand while bringing more traffic to your website.

What we will provide

  • Assist with brainstorming topics and formats (infographics, white papers, case studies, blogs)*
  • Develop a 6-month content blueprint based on goals and objectives
  • Recommendations for distribution

What we need from you

  • Initial information discovery session to understand your goals and objectives
  • Keywords that relate to your specific product/service in the industry
  • Content audit, any that may exist

Timeline: 2 Weeks

Investment starting at: $2,500

Options for development of content are available and will be estimated separately

Lead the Market

Marketing Guidance and Accountability Calls

Ever wanted to bounce your latest marketing idea off an industry expert? These calls are ideal for small to medium aerospace & defense/aviation business owners (often with limited marketing support/capabilities) that want to review their marketing with an expert. This is a great opportunity to not only collaborate on new marketing ideas and concepts , but also receive critique on current marketing strategy and tactics. These calls can be one-on-one or held with a small marketing team as an accountability status call to ensure marketing is being executed in a timely and effective manner.

What We Will Provide

  • Minimum four (4) hours per month of dedicated support. Many clients leverage this as an hour a week of 1-to-1 time
  • Guidance on best practices for both marketing fundamentals and aviation marketing industry expertise and experience

What we need from you

  • Be prepared to discuss your current marketing efforts
  • Come with an open mind and be prepared to discuss new ideas and direction
  • Be prepared to commit to a structure to ensure program success

Timeline: TBD

Investment: Starting at $1,000/month

Let’s Collaborate

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