AERPOWER Blog

Can we ‘Amazon’ the aviation industry? When I mentioned that name, I bet you immediately knew what it is synonymous with. Amazon and other shopping services have infiltrated our way of buying by facilitating quick and easy ways to buy and receive goods online. Some may not like this or are against this concept, but reality is Amazon is thriving due to creating convenience in our lives. Read more

Okay – I don’t think I have to state this, but making sales in our industry isn’t easy. We face multiple challenges such as long sales cycles, selling high-value products, and a large amount of competition. As an industry, we don’t tend to value marketing the same way that others appear to – our focus is much more heavily on the engineering side. Read more

Let’s talk about your aviation website’s homepage The year 2022 is upon us, and as marketers I think we can all agree that having a digital presence is not only important but crucial if we want to be competitive in today’s market. Yet our industry still seems to lack a bit of focus in marketing, particularly in the website department (as more of our attention is generally in other areas such as R&D and Engineering). Read more

What’s the first thing that comes to mind when you think of “branding”? Was it a logo? Funny enough, the first couple search results that popped-up for me in Google were ads for logo design. But your brand is so much more than just a logo, in fact its more than your marketing department. It extends throughout your entire business. Just this past weekend, I switched from cell phone service provider A to provider B. Read more

All marketers want more budget, but how do we turn that desire into a reality? By proving value. This blog explores four ways that can help you prove value and make your business case for more marketing budget. Apply what you have learned. The past couple years taught us many new things, especially with the pandemic looming largely over most of it. Read more

Let’s chat about blogging. Blogging first appeared in the early 2000’s and by now we should all know what it is. Just ask anyone, they will probably say something like “an online journal” which can be true, but the formal Oxford definition is actually a lot more business minded. Noun – a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.OXFORD Read more

Outsourcing your marketing can be stressful, especially when you don’t already have an established partner or agency. In my experience, having been on both sides of the company-agency relationship, I recommend these 5 things in order to maximize your experience.  1. Transparency & Honesty  As a creative partner with a focus on a strategy-first approach, it is important to share as much information about the business as you reasonably can. Read more

“What is SEO”“What does SEO stand for”“What is SEO Marketing”“How do I improve my SEO?”“Quick fixes for SEO” “How do I rank better in search?” “How to improve search engine optimization” Any of these questions sound familiar? Well, you aren’t alone. In fact the first three questions stated receive 22.2k, 3.6k and 3.6k searches respectively on average per month according to SEMrush.  We all know that SEO is import, that we need SEO but we don’t often really understand what SEO is – and it really has become a term that seems to overwhelm us. Read more

Often, our first reaction to this problem is to study our competition and either simulate exactly what they are doing or we overly indulge in how to beat them in the market. And there are tools that exist to help with this analysis: Hubspot ToolBuffer Tool Crayon  Tool  While this is one way of combating your competition, another option is to spend your time improving the presentation of your own offering. Read more

Over the past few years, you have probably heard of Content Marketing. It has steadily gained popularity and is now one of the most widely adopted marketing practices. In fact, according to a presentation given at Digital Annex University, content marketing accounts for 25-35% of total marketing budgets. While this may not be the case in the aviation industry, content marketing is on the rise and rightly so – especially now as our industry (a highly traditional marketing industry) has been forced to quickly adopt more digital methods due to a global pandemic.  Read more