AERPOWER Blog

Often, our first reaction to this problem is to study our competition and either simulate exactly what they are doing or we overly indulge in how to beat them in the market. And there are tools that exist to help with this analysis: Hubspot ToolBuffer Tool Crayon  Tool  While this is one way of combating your competition, another option is to spend your time improving the presentation of your own offering. Read more

Over the past few years, you have probably heard of Content Marketing. It has steadily gained popularity and is now one of the most widely adopted marketing practices. In fact, according to a presentation given at Digital Annex University, content marketing accounts for 25-35% of total marketing budgets. While this may not be the case in the aviation industry, content marketing is on the rise and rightly so – especially now as our industry (a highly traditional marketing industry) has been forced to quickly adopt more digital methods due to a global pandemic.  Read more

We actually get this question a lot. Maybe not directly but it seems that when sales are down, the website is the first channel to get blamed. And honestly, your website should get a lot of attention as it is often times the main or first impression of your brand a customer may have. According to a Forbes study 65% of people see online search as the most trusted source of information and another study – over 85% of consumers conduct some sort of online research before making a purchasing decision. Read more

Ok ya’ll I am a TOTAL nerd when it comes to website data. Your website is a gold mine of information that can guide you to smarter marketing decisions and the best part – it doesn’t even need to be that complicated. Using just a few tools like Google Analytics, Gravity Forms and UTM Codes can give you a pretty good view.  Read more

The aviation industry has such long sales cycles, what can I do to stay top of mind? Sales cycles in the aerospace industry can be daunting, averaging up to six months (or longer) – a so-called ‘quick win’ is hard to come by. As a result, this makes staying motivated a bit challenging. Sometimes you feel you are almost nagging the potential buyer by following up, “Hey, just checking in to see if I can answer any questions on our proposal?” Read more

I’ve never done marketing before but I know our business needs it to support growth. Where should I start? This is the number one question I get from new clients. Well, this and ‘how much money should I spend on marketing?’ My response to each of these questions is a bit to unpack – hang with me on this. While we want the answer to be easy (and believe me, I wish it were), it’s a bit more complicated. Read more