AERPOWER Blog

Are you struggling with how to allocate your aviation marketing budget? You’re not alone. At AERPOWER Aviation Marketing, the #1 question we hear is, “How do I budget for marketing in the aviation industry?” We want to share our best tips to help you succeed.  Ready to make every marketing dollar count in your aviation business? Let’s dive in. Understanding Aviation Marketing Budgets: Start with Your Business Goals Before we talk numbers, let’s focus on what really matters – your business objectives. Read more

In today’s digital-first world, a company’s website is more than just an online presence—it’s a powerful tool for lead generation and business growth. The performance of one of our clients’ websites is a prime example of how a well-designed, strategically optimized website can exceed lead goals and provide real value. Setting the Bar High: Website Performance Example One of our clients set an ambitious goal of generating 40 leads per quarter or 160 leads per year. Read more

The aviation industry, traditionally known for its conservatism, is undergoing a significant transformation. While it has historically been slower to adopt new marketing trends, the recent decisions by OEMs like Textron Aviation, Gulfstream Aerospace, and Dassault Falcon to pull out of major industry events signal a shift (read more here). This move underscores a growing recognition of the need for more targeted and innovative marketing strategies. Read more

The rotorcraft industry is dynamic, with constant advancements in technology, safety, and operational efficiency. To help you navigate the wealth of information available, we’ve curated a comprehensive list of rotorcraft publications that provide insights into all things helicopter-related. Whether you’re looking to advertise, expand your knowledge, or stay on top of industry trends, this guide will serve as a helpful starting point. Read more

A couple of months back, some leaked data, which appears to be genuine, surfaced from Google. There are plenty of articles (like this one) that go more in depth, but here are some quick cliff notes to keep in mind, especially as you start planning your next marketing strategy. Key Takeaways from the Leak: Spam Score: Google publicly denied using a spam score, but the leaked data revealed it’s a factor in blog scoring. Read more

TradeShow Tips for Small to Mediums Aerospace Businesses Trade shows are essential platforms for aerospace and defense (A&D) companies to showcase their capabilities, network with potential clients, and stay ahead of industry trends. However, for smaller organizations with limited resources, the prospect of attending a trade show can be challenging. This guide offers practical advice for maximizing your return on investment (ROI) from smaller exhibit spaces. Read more