AERPOWER Blog

In today’s digital-first world, a company’s website is more than just an online presence—it’s a powerful tool for lead generation and business growth. The performance of one of our clients’ websites is a prime example of how a well-designed, strategically optimized website can exceed lead goals and provide real value. Setting the Bar High: Website Performance Example One of our clients set an ambitious goal of generating 40 leads per quarter or 160 leads per year. Read more

The aviation industry, traditionally known for its conservatism, is undergoing a significant transformation. While it has historically been slower to adopt new marketing trends, the recent decisions by OEMs like Textron Aviation, Gulfstream Aerospace, and Dassault Falcon to pull out of major industry events signal a shift (read more here). This move underscores a growing recognition of the need for more targeted and innovative marketing strategies. Read more

The rotorcraft industry is dynamic, with constant advancements in technology, safety, and operational efficiency. To help you navigate the wealth of information available, we’ve curated a comprehensive list of rotorcraft publications that provide insights into all things helicopter-related. Whether you’re looking to advertise, expand your knowledge, or stay on top of industry trends, this guide will serve as a helpful starting point. Read more

A couple of months back, some leaked data, which appears to be genuine, surfaced from Google. There are plenty of articles (like this one) that go more in depth, but here are some quick cliff notes to keep in mind, especially as you start planning your next marketing strategy. Key Takeaways from the Leak: Spam Score: Google publicly denied using a spam score, but the leaked data revealed it’s a factor in blog scoring. Read more

TradeShow Tips for Small to Mediums Aerospace Businesses Trade shows are essential platforms for aerospace and defense (A&D) companies to showcase their capabilities, network with potential clients, and stay ahead of industry trends. However, for smaller organizations with limited resources, the prospect of attending a trade show can be challenging. This guide offers practical advice for maximizing your return on investment (ROI) from smaller exhibit spaces. Read more

The aerospace industry is intricately linked to the defense sector, with many technological advancements and innovations flowing between the two. As these fields evolve rapidly, staying informed about the latest developments impacting aerospace is crucial for professionals and enthusiasts alike. To help you navigate this landscape, we’ve curated a list of reliable and informative defense news publications offering valuable insights into areas relevant to the aerospace industry. Read more

Recently, Artificial Intelligence (AI) has emerged as a powerful tool, offering efficiency and speed in generating content. Yet, it should be utilized as just that—a tool. While AI can aid by streamlining processes and providing quick solutions, it’s crucial to recognize its limitations and the importance of human oversight. The human touch is indispensable in ensuring that content retains the essence of your brand, resonating with your audience on a personal level, and delivers accurate industry knowledge. Read more

In today’s digital landscape, where online presence is crucial for businesses across all sectors, understanding and harnessing the power of Search Engine Optimization (SEO) is essential. While the principles of SEO remain universal, navigating the unique landscape of our industry requires a tailored approach that combines data-driven insights with genuine understanding. Understanding the SEO Fundamentals At the heart of effective SEO lies a genuine understanding of its core principles. Read more

In our unique market of aerospace and defense marketing, the fusion of human expertise with artificial intelligence (AI) heralds a new era of innovation and efficiency. However, while AI, exemplified by platforms like ChatGPT, offers remarkable capabilities, its integration into industries as intricate as aerospace and defense presents unique challenges. In this blog, we’ll explore the immense potential of AI in marketing within these sectors, while also shedding light on its limitations and the indispensable role of human guidance. Read more

If you have ever wondered what a marketing agency is, I can assure you that you aren’t alone. In fact, the exact phrase “What is a marketing agency” is searched over 390 times per month – and that doesn’t include any other phrasing of the question. In this blog, AERPOWER will answer the most searched and common questions about marketing agencies. Read more

In a competitive industry, like Aerospace & Defense (A&D), a well-structured marketing strategy can make all the difference. If you’re an A&D company venturing into the world of formal marketing strategies for the first time, it can be an exciting but challenging endeavor. In this blog post, we’ll guide you through the initial steps to help your aerospace company embark on a successful marketing journey. Read more

Marketing plays a crucial role in the success of aerospace and defense companies (we will explore this more below). However, there are common misconceptions about the responsibilities of a marketer’s role. Often, there is an unrealistic expectation for a single person to handle all aspects of marketing, which is akin to expecting a pilot to also perform the duties of an aircraft maintainer. Read more

Can we ‘Amazon’ the aviation industry? When I mentioned that name, I bet you immediately knew what it is synonymous with. Amazon and other shopping services have infiltrated our way of buying by facilitating quick and easy ways to buy and receive goods online. Some may not like this or are against this concept, but reality is Amazon is thriving due to creating convenience in our lives. Read more

Okay – I don’t think I have to state this, but making sales in our industry isn’t easy. We face multiple challenges such as long sales cycles, selling high-value products, and a large amount of competition. As an industry, we don’t tend to value marketing the same way that others appear to – our focus is much more heavily on the engineering side. Read more

Let’s talk about your aviation website’s homepage The year 2022 is upon us, and as marketers I think we can all agree that having a digital presence is not only important but crucial if we want to be competitive in today’s market. Yet our industry still seems to lack a bit of focus in marketing, particularly in the website department (as more of our attention is generally in other areas such as R&D and Engineering). Read more

What’s the first thing that comes to mind when you think of “branding”? Was it a logo? Funny enough, the first couple search results that popped-up for me in Google were ads for logo design. But your brand is so much more than just a logo, in fact its more than your marketing department. It extends throughout your entire business. Just this past weekend, I switched from cell phone service provider A to provider B. Read more

All marketers want more budget, but how do we turn that desire into a reality? By proving value. This blog explores four ways that can help you prove value and make your business case for more marketing budget. Apply what you have learned. The past couple years taught us many new things, especially with the pandemic looming largely over most of it. Read more

Let’s chat about blogging. Blogging first appeared in the early 2000’s and by now we should all know what it is. Just ask anyone, they will probably say something like “an online journal” which can be true, but the formal Oxford definition is actually a lot more business minded. Noun – a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.OXFORD Read more

Outsourcing your marketing can be stressful, especially when you don’t already have an established partner or agency. In my experience, having been on both sides of the company-agency relationship, I recommend these 5 things in order to maximize your experience.  1. Transparency & Honesty  As a creative partner with a focus on a strategy-first approach, it is important to share as much information about the business as you reasonably can. Read more

“What is SEO”“What does SEO stand for”“What is SEO Marketing”“How do I improve my SEO?”“Quick fixes for SEO” “How do I rank better in search?” “How to improve search engine optimization” Any of these questions sound familiar? Well, you aren’t alone. In fact the first three questions stated receive 22.2k, 3.6k and 3.6k searches respectively on average per month according to SEMrush.  We all know that SEO is import, that we need SEO but we don’t often really understand what SEO is – and it really has become a term that seems to overwhelm us. Read more

Often, our first reaction to this problem is to study our competition and either simulate exactly what they are doing or we overly indulge in how to beat them in the market. And there are tools that exist to help with this analysis: Hubspot ToolBuffer Tool Crayon  Tool  While this is one way of combating your competition, another option is to spend your time improving the presentation of your own offering. Read more

Over the past few years, you have probably heard of Content Marketing. It has steadily gained popularity and is now one of the most widely adopted marketing practices. In fact, according to a presentation given at Digital Annex University, content marketing accounts for 25-35% of total marketing budgets. While this may not be the case in the aviation industry, content marketing is on the rise and rightly so – especially now as our industry (a highly traditional marketing industry) has been forced to quickly adopt more digital methods due to a global pandemic.  Read more

We actually get this question a lot. Maybe not directly but it seems that when sales are down, the website is the first channel to get blamed. And honestly, your website should get a lot of attention as it is often times the main or first impression of your brand a customer may have. According to a Forbes study 65% of people see online search as the most trusted source of information and another study – over 85% of consumers conduct some sort of online research before making a purchasing decision. Read more

Ok ya’ll I am a TOTAL nerd when it comes to website data. Your website is a gold mine of information that can guide you to smarter marketing decisions and the best part – it doesn’t even need to be that complicated. Using just a few tools like Google Analytics, Gravity Forms and UTM Codes can give you a pretty good view.  Read more