AERPOWER Blog

Editor’s Note: This article was originally published in 2024 and has been updated for 2025 to include the latest Gartner data and aviation marketing benchmarks. Most aviation and defense companies don’t struggle to spend their marketing budgets — they struggle to spend them strategically.At AERPOWER, one of the first questions we hear is:“’How much should we really be spending on marketing?’”The Read more

In aviation marketing and aerospace and defense industries, content often becomes fragmented. Case studies live on separate pages. Technical blogs drift away from service content. Visitors don’t know where to start—and marketers don’t know what to optimize. That disconnection is costing visibility, trust, and leads. Imagine a program manager or procurement lead lands on your site. They’re evaluating suppliers. You have helpful blogs. Read more

If you want long-term visibility and digital credibility in aviation, aerospace and defense, your blog may be your most valuable—and most overlooked—asset.Not just for SEO. Not just for brand awareness. But because it builds authority—for humans and for machines.New research from Neil Patel’s team at NP Digital analyzed over 1.5 million AI-generated responses across platforms like Google AI Overviews, ChatGPT, and Perplexity. Read more

The Sprout data shows that Aerospace & Defense brands post less often than average, with just five posts in total per day across all active social channels compared to 9.5 across all industries. We also generate fewer engagements—around 8 per post. We’re not exactly flooding the feed, and maybe that’s a good thing. Sprout argues that more content isn’t always better, and brands are starting to shift toward quality over quantity. Read more

How is your digital brand visibility? Digital presence can make or break potential client relationships before they even begin. Domain authority—a metric that predicts how well a website will rank on search engines—plays a crucial role in determining whether prospects find you or your competitors when searching online. For aviation marketing professionals, this visibility is particularly critical as the industry combines technical expertise with significant purchasing decisions. Read more

After years of working with aerospace and aviation clients, one thing has become crystal clear to us: committee-based buying isn’t just common in this industry—it’s practically universal. We’ve watched purchasing decisions grow increasingly complex, with more stakeholders involved at every step. This shift is exactly why we’ve encouraged more adoption of Account-Based Marketing (ABM) for our aerospace clients.  The Data Behind B2B Account-Based Marketing Success According to recent studies, ABM has proven highly effective for B2B companies with complex sales cycles: 1. Read more