AERPOWER Blog

Marketing plays a crucial role in the success of aerospace and defense companies (we will explore this more below). However, there are common misconceptions about the responsibilities of a marketer’s role. Often, there is an unrealistic expectation for a single person to handle all aspects of marketing, which is akin to expecting a pilot to also perform the duties of an aircraft maintainer. Read more

Can we ‘Amazon’ the aviation industry? When I mentioned that name, I bet you immediately knew what it is synonymous with. Amazon and other shopping services have infiltrated our way of buying by facilitating quick and easy ways to buy and receive goods online. Some may not like this or are against this concept, but reality is Amazon is thriving due to creating convenience in our lives. Read more

Okay – I don’t think I have to state this, but making sales in our industry isn’t easy. We face multiple challenges such as long sales cycles, selling high-value products, and a large amount of competition. As an industry, we don’t tend to value marketing the same way that others appear to – our focus is much more heavily on the engineering side. Read more

Let’s talk about your aviation website’s homepage The year 2022 is upon us, and as marketers I think we can all agree that having a digital presence is not only important but crucial if we want to be competitive in today’s market. Yet our industry still seems to lack a bit of focus in marketing, particularly in the website department (as more of our attention is generally in other areas such as R&D and Engineering). Read more

What’s the first thing that comes to mind when you think of “branding”? Was it a logo? Funny enough, the first couple search results that popped-up for me in Google were ads for logo design. But your brand is so much more than just a logo, in fact its more than your marketing department. It extends throughout your entire business. Just this past weekend, I switched from cell phone service provider A to provider B. Read more

All marketers want more budget, but how do we turn that desire into a reality? By proving value. This blog explores four ways that can help you prove value and make your business case for more marketing budget. Apply what you have learned. The past couple years taught us many new things, especially with the pandemic looming largely over most of it. Read more