AERPOWER Blog

In our unique market of aerospace and defense marketing, the fusion of human expertise with artificial intelligence (AI) heralds a new era of innovation and efficiency. However, while AI, exemplified by platforms like ChatGPT, offers remarkable capabilities, its integration into industries as intricate as aerospace and defense presents unique challenges. In this blog, we’ll explore the immense potential of AI in marketing within these sectors, while also shedding light on its limitations and the indispensable role of human guidance. Read more

If you have ever wondered what a marketing agency is, I can assure you that you aren’t alone. In fact, the exact phrase “What is a marketing agency” is searched over 390 times per month – and that doesn’t include any other phrasing of the question. In this blog, AERPOWER will answer the most searched and common questions about marketing agencies. Read more

In a competitive industry, like Aerospace & Defense (A&D), a well-structured marketing strategy can make all the difference. If you’re an A&D company venturing into the world of formal marketing strategies for the first time, it can be an exciting but challenging endeavor. In this blog post, we’ll guide you through the initial steps to help your aerospace company embark on a successful marketing journey. Read more

Marketing plays a crucial role in the success of aerospace and defense companies (we will explore this more below). However, there are common misconceptions about the responsibilities of a marketer’s role. Often, there is an unrealistic expectation for a single person to handle all aspects of marketing, which is akin to expecting a pilot to also perform the duties of an aircraft maintainer. Read more

Can we ‘Amazon’ the aviation industry? When I mentioned that name, I bet you immediately knew what it is synonymous with. Amazon and other shopping services have infiltrated our way of buying by facilitating quick and easy ways to buy and receive goods online. Some may not like this or are against this concept, but reality is Amazon is thriving due to creating convenience in our lives. Read more

Okay – I don’t think I have to state this, but making sales in our industry isn’t easy. We face multiple challenges such as long sales cycles, selling high-value products, and a large amount of competition. As an industry, we don’t tend to value marketing the same way that others appear to – our focus is much more heavily on the engineering side. Read more