OEMs Pull Out: How to Target Aviation Customers in a Changing Landscape
The aviation industry, traditionally known for its conservatism, is undergoing a significant transformation. While it has historically been slower to adopt new marketing trends, the recent decisions by OEMs like Textron Aviation, Gulfstream Aerospace, and Dassault Falcon to pull out of major industry events signal a shift (read more here). This move underscores a growing recognition of the need for more targeted and innovative marketing strategies. Read more