AERPOWER Blog

A couple of months back, some leaked data, which appears to be genuine, surfaced from Google. There are plenty of articles (like this one) that go more in depth, but here are some quick cliff notes to keep in mind, especially as you start planning your next marketing strategy. Key Takeaways from the Leak: Spam Score: Google publicly denied using a spam score, but the leaked data revealed it’s a factor in blog scoring. Read more

TradeShow Tips for Small to Mediums Aerospace Businesses Trade shows are essential platforms for aerospace and defense (A&D) companies to showcase their capabilities, network with potential clients, and stay ahead of industry trends. However, for smaller organizations with limited resources, the prospect of attending a trade show can be challenging. This guide offers practical advice for maximizing your return on investment (ROI) from smaller exhibit spaces. Read more

The aerospace industry is intricately linked to the defense sector, with many technological advancements and innovations flowing between the two. As these fields evolve rapidly, staying informed about the latest developments impacting aerospace is crucial for professionals and enthusiasts alike. To help you navigate this landscape, we’ve curated a list of reliable and informative defense news publications offering valuable insights into areas relevant to the aerospace industry. Read more

Recently, Artificial Intelligence (AI) has emerged as a powerful tool, offering efficiency and speed in generating content. Yet, it should be utilized as just that—a tool. While AI can aid by streamlining processes and providing quick solutions, it’s crucial to recognize its limitations and the importance of human oversight. The human touch is indispensable in ensuring that content retains the essence of your brand, resonating with your audience on a personal level, and delivers accurate industry knowledge. Read more

In today’s digital landscape, where online presence is crucial for businesses across all sectors, understanding and harnessing the power of Search Engine Optimization (SEO) is essential. While the principles of SEO remain universal, navigating the unique landscape of our industry requires a tailored approach that combines data-driven insights with genuine understanding. Understanding the SEO Fundamentals At the heart of effective SEO lies a genuine understanding of its core principles. Read more

In our unique market of aerospace and defense marketing, the fusion of human expertise with artificial intelligence (AI) heralds a new era of innovation and efficiency. However, while AI, exemplified by platforms like ChatGPT, offers remarkable capabilities, its integration into industries as intricate as aerospace and defense presents unique challenges. In this blog, we’ll explore the immense potential of AI in marketing within these sectors, while also shedding light on its limitations and the indispensable role of human guidance. Read more