AERPOWER Blog
We really, really love what we do.
In today’s digital-first world, a company’s website is more than just an online presence—it’s a powerful tool for lead generation and business growth. The performance of one of our clients’ websites is a prime example of how a well-designed, strategically optimized website can exceed lead goals and provide real value.
Setting the Bar High: Website Performance Example
One of our clients set an ambitious goal of generating 40 leads per quarter or 160 leads per year. Over the course of two years, the website delivered 578 leads—far surpassing expectations. Here’s a look at the impressive numbers:
In 2024, with only three quarters reported, the website has already delivered 253 total leads, exceeding the annual goal by 93 leads. Of those, 169 are high-quality, meaning they’re more likely to convert into business.
These numbers aren’t just arbitrary data points—they showcase the importance of investing in a strategic website that’s optimized for performance. Here’s why it matters:
1. Your Website is a Sales Machine
A well-optimized website doesn’t just sit there looking pretty—it actively works to bring in leads. The 578 leads generated by one of our clients’ websites over two years highlight its role as a consistent and reliable sales tool. By setting clear goals and optimizing for conversion, your website can continually drive high-quality traffic and leads to your business.
2. Qualified Leads Mean Higher Conversion Rates
It’s not just about quantity—quality matters too. Of the 325 leads generated in 2023, 224 were high-quality, meaning they met the right criteria to be considered serious prospects. A strategic website can help qualify leads by capturing relevant information, allowing your sales team to focus on the leads that are most likely to convert.
3. Consistent Growth Through a Targeted Approach
By investing in a website designed to attract, qualify, and convert leads, our clients have seen consistent growth year over year. The website not only met its lead goals but far surpassed them. This level of performance is only achievable with a strategic approach that includes SEO, content marketing, and lead generation techniques that keep the website working as a 24/7 salesperson for your business.
4. Website Cost: An Investment That Pays for Itself
For AERPOWER, a typical website project starts at $25,000. While this initial investment may seem like a lot, consider the potential return on investment (ROI). As seen in the example above, a well-crafted website has the power to deliver hundreds of qualified leads over time, each with the potential to drive significant revenue for your business.
When done correctly, a website can pay for itself many times over. Instead of viewing it as a cost, think of it as an investment in the future of your business—a tool that, with the right strategy, will repay you over and over again.
If your website isn’t generating enough leads, or the quality of the leads it’s bringing in isn’t good enough, it’s time to invest in a strategic overhaul. Here’s what you need to do:
A strategic website is one of the most important investments you can make for your business. At AERPOWER, we see it as a core component of a comprehensive marketing strategy. Yes, the initial investment may be significant but as demonstrated, the payoff can be substantial. A well-optimized website is a lead-generating machine that should repay itself easily if done right.
Ready to see what a strategic website can do for your business? Contact us today to get started.
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