Content Marketing For Aerospace & Defense
Over the past few years, you have probably heard of Content Marketing. It has steadily gained popularity and is now one of the most widely adopted marketing practices. In fact, according to a presentation given at Digital Annex University, content marketing accounts for 25-35% of total marketing budgets. While this may not be the case in the aviation industry, content marketing is on the rise and rightly so – especially now as our industry (a highly traditional marketing industry) has been forced to quickly adopt more digital methods due to a global pandemic. Read more