AERPOWER Blog

The aviation industry has such long sales cycles, what can I do to stay top of mind? Sales cycles in the aerospace industry can be daunting, averaging up to six months (or longer) – a so-called ‘quick win’ is hard to come by. As a result, this makes staying motivated a bit challenging. Sometimes you feel you are almost nagging the potential buyer by following up, “Hey, just checking in to see if I can answer any questions on our proposal?” Read more

I’ve never done marketing before but I know our business needs it to support growth. Where should I start? This is the number one question I get from new clients. Well, this and ‘how much money should I spend on marketing?’ My response to each of these questions is a bit to unpack – hang with me on this. While we want the answer to be easy (and believe me, I wish it were), it’s a bit more complicated. Read more