About AERPOWER

Our Purpose: Empower aerospace businesses, providing them the tools and strategies needed to elevate their position in the market.

With over 20 years of hands-on experience in aerospace marketing and 13 years dedicated to guiding clients, AERPOWER was born out of a passionate commitment to help businesses achieve their sales and marketing goals. Our fulfillment lies in building genuine relationships within the industry, evolving into true partners in your success, all while guiding you to unlock the full potential of your brand.

Lisa Sifuentes

Lisa Sifuentes is the founder and CEO of AERPOWER Aviation Marketing. Starting in aerospace marketing in 2001 at a bearing repair company in Southern California, Lisa quickly realized her calling. Managing trade shows, conducting research, and assisting with various marketing efforts while holding this role helped her form a love of all things marketing.

In 2007 Lisa joined BDN Aerospace Marketing as an Account Manager. She supported multiple clients ranging from OEMs to aftermarket and MROs from various aerospace verticals, including helicopters, general aviation, business aviation, commercial transport and defense companies. As the business grew into offering a more diversified range of marketing services, Lisa engaged with clients on varying marketing strategies and tactics. During her 13-year tenure at BDN, she advanced to Vice President of Client Services and Vice President at the agency.

Her passion for helping clients achieve their sales and marketing goals while driving business growth led her to where she is today. Realizing that focusing on a select group of clients to truly dive into their needs, Lisa launched AERPOWER with a specific approach to remain exclusively focused on helping clients succeed.

Outside of AERPOWER, you will find Lisa spending time with her family, shopping, eating great Asian food, crushing a high-intensity workout (when she actually makes it to class) and learning.

Sarah Stanczyk

Sarah Stanczyk is the Digital Marketing Director at AERPOWER Aviation Marketing. Starting in aerospace marketing in 2013 as a marketing coordinator, Sarah quickly realized her digital marketing passion and transitioned to the role of Digital Marketing Specialist. As the Digital Marketing Specialist, she honed her skills in website strategy, SEO, content marketing, analytics, and sales enablement. Sarah joined AERPOWER in 2021 as the Digital Marketing Director.

Sarah works closely with Lisa on all client accounts, leveraging both their skills to optimize client success.

Outside of AERPOWER, you will find Sarah hanging with her family (husband, son, daughter, and two miniature dachshunds), planning her next move (thanks Air Force) or crazy adventure, and coaching high-intensity workouts and weightlifting.

Honoring Tyrone Cabalar

(1985–2020)

In memory of Tyrone Cabalar, an amazing friend who believed in me more than I believed in myself. This business launched because of you. And I will push its success every day in honor of you. You may not be here with us anymore but you will never be forgotten. Rest easy my friend.

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